Swicy Founder Limited Edition collage — friends unboxing the pack, socks, bandana, shopper, stickers and party box€49.90 · PRE-ORDERLIMITED EDITION · 1000 ONLY
Swicy🚨 SUPER LIMITED · CLOSES 30 AUG

BECOME ONE OF THE ORIGINAL 1000

1000

Founder spots left

41d 7h

Until 30/08 deadline

Numbered Founder Card #0001, Swicy shopper, bandana, sticker pack, first assortment & lifelong early access.

Pre Order Available
🚚

Mark your calendar

First delivery · October 2026

Swicy — Sweet then Spicy

Swicy is the Gen-Z flavor trend flipping candy on its head — a sweet first bite, then a slow-burn kick. Chili gummies, sour bombs, egg-filled shots. One bite, two personalities.

See all flavors

Charged now · Shipped October 2026 · Free shipping over €25

Swicy Sweet & Spicy Candy
SWEET THEN SPICYDARE TO TRYLIGHT UP YOUR PARTYSOUR • HOT • FRUITYGEN FOOD & TRENDSSWEET THEN SPICYDARE TO TRYLIGHT UP YOUR PARTYSOUR • HOT • FRUITYGEN FOOD & TRENDSSWEET THEN SPICYDARE TO TRYLIGHT UP YOUR PARTYSOUR • HOT • FRUITYGEN FOOD & TRENDS
Swicy Party Box 24 pieces displaySwicy Pretty Fly delivery guy

NEW DROP

PARTY BOX

24 pieces. Made to surprise.

A blue-and-yellow Party Box packed with 24 surprise Swicy pieces: tangy sour, bold flavor, and a real spicy kick for dares with friends.

€24.9024 piecesFree shipping
See all flavors
Pretty Fly courier delivering a Swicy Party Box

DOOR-TO-DOOR DARES

The Pretty Fly Delivery

Backwards cap, oversized jersey, one blue-and-yellow Party Box of chaos. Order the 24-piece box and your Sweet-then-Spicy shipment lands like a music video moment on the porch.

Play a game first

PLAY ZONE

Swicy Arcade

Spin the wheel to snatch a real 15% OFF code, then tap the chili and match the sweets.
⚡ Play fast — only a few discounts per day.

GAME 01 · SPIN & WIN

Discount Wheel

10/10 left today

⚡ Play fast — only a few discounts per day. Land on 15% OFF to unlock a real Swicy code.

15% OFF
15% OFF
TRY!
15% OFF
AGAIN
15% OFF
15% OFF
BOOM
Tap SPIN to try your luck

GAME 02

Chili Tap Rush

Tap as many chilies as you can in 10 seconds.

10s🌶 0Best 0

GAME 03

Candy Match

Match the pairs. Fewer moves = sweeter win.

Moves: 0

THE TREND

Sweet Then Spicy = Swicy

Born on TikTok kitchen counters and Korean street food menus, Swicy — a mash-up of sweet and spicy — is the fastest-growing flavor movement of the decade. Hot honey, chili chocolate, mango-chamoy, gochujang caramel: the world wants both hits at once. Swicy Candy is that trend, bottled in a bag.

01

The Sweet Hit

Familiar, fruity, sugar-rush candy your inner kid grew up on.

02

The Spicy Twist

A slow chili afterburn or a sour lightning kick that hijacks the bite.

03

The Dare

Made to share, film, react. Every bag is a group challenge.

Friends at a pool party sharing Swicy candy boxes

GOOD VIBES

Sweet, then SPICY — together.

Poolside, party, pre-drink or dorm dare. Swicy is made to be shared.

@SWICY · SOCIAL

Live from IG & TikTok

The Swicy universe, straight from your feed. Tag @swicycandy and land on the wall.

Pool party = Swicy party 🌶️💦
Instagram

@swicycandy

Pool party = Swicy party 🌶️💦

12.4k

Sweet first bite… then SPICY 🔥 #swicy
TikTok

@swicycandy

Sweet first bite… then SPICY 🔥 #swicy

38.1k

Unboxing the Party Box — dare your crew
Instagram

@swicycandy

Unboxing the Party Box — dare your crew

9.7k

Door-to-door dares. POV: it's Swicy o'clock
TikTok

@swicycandy

Door-to-door dares. POV: it's Swicy o'clock

21.6k

First deliveries incoming ⚡
Instagram

@swicycandy

First deliveries incoming ⚡

6.2k

Behind the scenes: Swicy lab
TikTok

@swicycandy

Behind the scenes: Swicy lab

14.9k

STAY SWICY

Join the drop list

Be first to know when the October 2026 shipment lands. Get exclusive discount codes, launch dates, and behind-the-scenes chaos straight to your inbox.

  • ⚡ First access to the launch
  • 🎁 Subscriber-only discount codes
  • 🌶️ No spam. Just Swicy.

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Swicy work in progress

THE BRAND

Powered by GEN Food & Trends

Swicy is a candy brand by GEN Food & Trends — a food-innovation lab hunting the flavors Gen-Z is about to obsess over. Sweet-then-spicy is our first drop: a full range of chili gummies, sour bombs, fruity bears and egg-filled bites, engineered to be filmed as much as eaten.

  • Recipe Testing
  • Flavor Optimization
  • Packaging Dev
  • Trend Scouting

FROM THE SAME LAB

Discover the GEN Food world

Swicy is just the first drop from GEN Food & Trends — the innovation lab hunting the next Gen-Z flavor obsessions. Explore the full universe of trend-driven brands and products.

B2B · WHOLESALE

Become a Swicy Distributor

Bring the Sweet-then-Spicy revolution to your shelves. We're opening distribution across Europe, UK, and MENA. Retail chains, candy stores, convenience, HoReCa, vending — pitch us your channel.

DIRECT LINE

nick@genfood.it

Nick — Head of Distribution, GEN Food & Trends

Pitch your channel