SWICY & K-POP AVAILABLE NOW ⚡ FREE SHIPPING OVER €19.99 — Shop now
In stock now
Swicy & K-Pop · shipping now
Sweet then spicy 🌶️
Swicy is the Gen-Z flavor trend flipping candy on its head — a sweet first bite, then a slow-burn kick. Chili gummies, sour bombs, egg-filled shots. One bite, two personalities.
Fast shipping across Europe · Free shipping over €19.99
Free shipping over €19.99
Across Europe, no code needed.
Made by GEN Food & Trends
Developed and packed in Italy.
Cancel anytime
Swicy Club has no lock-in, ever.
Real humans
nick@genfood.it answers every message.
SHOP
Swicy & K-Pop, available now
Swipe through the full line up — single packs, K-Pop rolls, duos and party boxes. Fast shipping across Europe · Free over €19.99.
Swicy
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SWEET · THEN · SPICY
HOW IT WORKS
We made candy, like, ridiculously fun.
Rip it open
90g resealable packs. No bowls, no plates, no excuses — just tear and go.
Sweet first bite
Fruity, sugar-dusted, sour. For about two seconds you think it's a normal candy.
Then the heat
Real chili kicks in. Film your friends' faces. That's the whole Swicy ritual.
SWICY CLUB
Never pay for shipping again
Join Swicy Club and get your Swicy fix every month — shipping perks, discounts and drops included. Cancel anytime, no commitment.
Swicy Fan
For the curious ones
€1.99/month
- ✓ 5% off every order, forever
- ✓ Early access to new drops & limited flavors
- ✓ First month €0.99
Swicy Club
The smart way to Swicy
€4.99/month
- ✓ Free shipping once a month on orders €9.99+
- ✓ Surprise sticker pack every month
- ✓ First month €0.99
Swicy VIP
Maximum Swicy status
€9.99/month
- ✓ Free shipping up to 3× a month on orders €9.99+
- ✓ 10% off every order, forever
- ✓ Exclusive merch
- ✓ First month €0.99
First month €0.99 on every plan · Cancel anytime, no commitment
NEW DROP
PARTY BOX
24 pieces. Made to surprise.
A blue-and-yellow Party Box packed with 24 surprise Swicy pieces: tangy sour, bold flavor, and a real spicy kick for dares with friends.
DOOR-TO-DOOR DARES
The Pretty Fly Delivery
Backwards cap, oversized jersey, one blue-and-yellow Party Box of chaos. Order the 24-piece box and your Sweet-then-Spicy shipment lands like a music video moment on the porch.
PLAY ZONE
Swicy Arcade
Spin the wheel to snatch a real 15% OFF code, then tap the chili and match the sweets.
⚡ Play fast — only a few discounts per day.
GAME 01 · SPIN & WIN
Discount Wheel
⚡ Play fast — only a few discounts per day. Land on 15% OFF to unlock a real Swicy code.
GAME 02
Chili Tap Rush
Tap as many chilies as you can in 10 seconds.
GAME 03
Candy Match
Match the pairs. Fewer moves = sweeter win.
THE TREND
Sweet Then Spicy = Swicy
Born on TikTok kitchen counters and Korean street food menus, Swicy — a mash-up of sweet and spicy — is the fastest-growing flavor movement of the decade. Hot honey, chili chocolate, mango-chamoy, gochujang caramel: the world wants both hits at once. Swicy Candy is that trend, bottled in a bag.
The Sweet Hit
Familiar, fruity, sugar-rush candy your inner kid grew up on.
The Spicy Twist
A slow chili afterburn or a sour lightning kick that hijacks the bite.
The Dare
Made to share, film, react. Every bag is a group challenge.
FAQ
Questions before the burn
How spicy is Swicy really?＋
Sweet and fruity on the first bite, then a warm chili kick. It's a dare, not a punishment — most people go straight for a second piece.
When does my order ship?＋
Swicy and K-Pop packs are in stock and ship across Europe. Free shipping on orders over €19.99, €4.89 below that.
What is Swicy Club?＋
A monthly membership: Fan €1.99, Club €4.99 and VIP €9.99. You get shipping perks, permanent discounts and early access to new drops. Cancel anytime.
Do you sell wholesale?＋
Yes. GEN Food & Trends supplies distributors and retailers across Europe — write to nick@genfood.it.
FROM THE SAME LAB
Discover the GEN Food world
Swicy is just the first drop from GEN Food & Trends — the innovation lab hunting the next Gen-Z flavor obsessions. Explore the full universe of trend-driven brands and products.
B2B · WHOLESALE
Become a Swicy Distributor
Bring the Sweet-then-Spicy revolution to your shelves. We're opening distribution across Europe, UK, and MENA. Retail chains, candy stores, convenience, HoReCa, vending — pitch us your channel.
Free shipping over €19.99
@SWICY · SOCIAL
Live from IG & TikTok
The Swicy universe, straight from your feed. Tag @swicycandy and land on the wall.
@swicycandy
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